Figure 1. Save Paper – Save the planet
One of the advertisement that has touched the minds of millions of people and got them to think and worry about mother nature is the save paper – save the planet ad by Saatchi & Saatchi advertising agency of Copenhagen, Denmark.
According to the Learner’s Dictionary, The definition of audience is the people who watch, read or listen to something (“Learner’s Dictionary,”2018) and an effective advertisement clutches the audience’s attention and leave a mark on their mind that gets them to think. This advertisement has effectively communicated to its audience by inflecting awareness to people regarding the environmental issue and raise support for a change with significance.
In terms of message the Save Paper – Save the planet ad has top billed in message conveyance. The mere image has visually transmitted a message that has affected the audience decision to not waste paper to help save the environment.
What is noise? It is the opposite of quietness and tranquility and it is something we do not like. But if we talk about noise in advertisement, noise is anything that distracts from your message which is caused by too many message (Erickson, 2018). Save paper, save the planet ad is a perfect example of a noiseless advertisement. It contains less words but powerful enough to impact the minds of the reader.
Generally, in all advertisement what matters is how you deliver the ad and shape it towards a context with a highly favorable responds. I for one would not like to watch boring or confusing ads on tv and media streams and find something relatable as my preferences. The response of an audience towards an advertisement can be propelled by a collaboration of an argument and pictures, and ads containing this context is highly effective and persuasive (Teng, L., et.al, 2014). In this term of context is how the makers of this ad has hit the jackpot. It pointed out interaction and the ad is containing culturally congruent picture and so it elicited positive responses to its public.
An ad with a bang, creates an enticing buzz that is not noise. It is an advertisement with a perfect message that targets people of all ages.
References
Teng,L., Ye,N., Yu,Y., & Wu, X. (2014). Journal of Business Research. Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context,67(3), 288-294.Retrieved from: https://doi-org.ezproxy.cqu.edu.au/10.1016/j.jbusres.2013.05.015
Audience. (2018). In Learner’s Dictionary. Retrieved on September 19, 2018 from: http://www.learnersdictionary.com/definition/audience
Lina, D. (2018). 40 of the most powerful social issue ads that’ll make you stop and think [Blog post]. Retrieved from: https://www.boredpanda.com/powerful-social-advertisements/
Cecchi, C. (2014). Save paper, save the world [Blog post]. Retrieved from: https://clarissacecchidesign.files.wordpress.com/2015/10/save-paper.pdf
Erickson, A. (2018). What does the term noise mean in marketing?. Retrieved on azcentral.com, September 19, 2018 from: https://yourbusiness.azcentral.com/term-noise-mean-marketing-9152.html
Appendix
Figure 1. Save Paper – Save the planet. Retrieved on September 19, 2018 from Demilked.com: https://www.demilked.com/social-advertisement-powerful-ads/
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